Spotify Passport is an in-app feature that allows you to hear the sounds of a location. Levarging Spotify’s data, Spotify creates a playlist of the most popular songs listened to in that area. This was a live client.
How Spotify Passport Works:
1. Seek A birds-eye view map displays undiscovered passport locations for proactive discovery
3. Playlist Uncover an area’s unique playlist, updated weekly.
2. Stumble Receive notifications when you enter a passport location for a passive discovery experience
4. Stamp Your Passport Once you discover a playlist, it’s yours to relive.
To bring awareness to Spotify Passport we created ads. They will be placed in cities like Bushwick, airports in San Francisco, and on the side of buildings in Austin. All of these places are where you can listen to Spotify Passport playlist